10 Signs Your Small Biz Website Is Basically Scaring Folks Off
Let’s not sugarcoat it: in 2024, your website’s more than just a “nice to have.” It’s the storefront, handshake, and first impression all rolled into one. If your site’s lagging, customers are probably leaving before you even know they were there. Here’s what’s going wrong, and what you can actually do about it.
1. Slow as Molasses
People don’t have patience for slow sites.
Just 1 extra second waiting = 7% fewer conversions (ouch).
Fix it: Compress images, improve hosting, and clean up code.
2. Not Phone-Friendly? Oof.
Most folks check your site from their phones (even your grandma).
If your buttons are tiny or things look mushed, people bounce.
Making your site mobile-friendly and responsive ensures it works well on all devices.
3. Your Design Feels Like a Time Capsule
Outdated designs make your whole business look behind the times.
Nobody wants to book with a company stuck in 2009.
Updating with a help from a local website designer can make a huge difference.
4. Where Even Is Everything?
If visitors are hunting for your menu, they’ll get annoyed fast.
Messy menus = lost customers.
Keep navigation simple, with clear buttons. A little design change can go a long way.
5. “404: We Can’t Even”
Broken or dead links just scream neglect.
Plus, Google hates that stuff.
Double-check links and update often. Custom website development often resolves these issues while refreshing the site overall.
6. Invisible On Google (aka SEO Disaster)
Not showing up in search means your business might as well not exist.
Good SEO is your golden ticket.
Use the right keywords, set up your Google Maps listing, and structure your content well. An SEO strategy can help get you found locally.
7. Hide-and-Seek Contact Details
Customers want to find your contact info instantly.
Hiding your details = lost leads.
Put your phone, email, and address front and center. DunDaly Design emphasises this automatically.
8. Cringe-Worthy Content
Illegible fonts, giant text blobs, weird colors, nobody’s reading that.
Break content into sections with headers and bullet points.
Make info easy to skim, not a headache. DunDaly Design helps you find clean, readable typography as standard.
9. Where’s the Proof?
No one trusts a business with zero reviews or certifications.
People look for social proof, don’t make them guess.
Feature testimonials, awards, and trust badges visibly. DunDaly Design, or any other web designer in Dundee can integrate these seamlessly.
10. Flying Blind (No Analytics)
If you don’t track user activity, how can you improve?
Tools like Google Analytics are free and super helpful.
Learn what works and fix what’s failing. DunDaly Design can set this up so you’re never in the dark.
Real Talk: What Now?
If any of these sound too familiar, it’s time to act.
You don’t have to waste your time figuring this out, and you don’t need a freelancer to give you constant back and forth. Working with DunDaly Design, a Dundee-based web design business that gets it right, can make a world of difference to your online presence.
Whether you’re in Glasgow, Dundee, Langside, or Shawlands, stepping up your website game can be the difference between losing customers and actually winning them.
- TL;DR: Give your website some love and stop sending people straight to your competitors with your scary fonts and outdated design.